top of page

Acerca de

MARKET RESEARCH
& ANALYSIS

  • ​Sustainable material update

  • Fit segment

  • Wash & colour update

  • Pattern &  print

  • Detail summary

PART 1: SUSTAINABLE MATERIAL UPDATE

  • Degradable stretch content

  • Organic cotton

  • 100% recycled

Key Notes

SUSTAINABLE
MATERIAL UPDATE 
- LINEN

  • Mostly made in India

  • Around 6-9oz light weight

Key Notes

PART 2: FIT SEGMENT

WOMEN TOP RANKING
- MOM FIT

Key Notes

  • Updates: Slim mum 

  • Stretch jeans upraising

  • Majority desk program

  • Nearby entrance

WOMEN TOP RANKING
- SCULPT SKINNY

Key Notes

WOMEN TOP RANKING
- CARGO

  • Bellow pockets

  • Slanted pockets

  • Multi pockets

Key Notes

MEN TOP FIT RANKING - SLIM & SKINNY

Key Notes

  • Skinny raising again

  • Black denim has increasing portion 

PART 3:

WASH & COLOUR UPDATE

Key Notes

  • Wash in the market turns neat and clean with barely there/ no dry process

kingpins-25.png

  • Overdye with wash out

  • Acid look

  • Avocado green

  • Sharp purple

  • Barbie pink

Key Notes

COLOUR UPDATE

  • Laser

  • Digital print

  • Embroidery​

Key Notes

PATTERN & PRINT

PART 4:

PART 5:

DETAIL SUMMARY
- HOT ITEM

Key Notes

  • Overall

  • Crop jacket

  • Biker jacket

  • Mini skirt

  • Maxi skirt

DETAIL SUMMARY
- DRAWSTRING

DETAIL SUMMARY 
                            - PANELLING

KEY TAKEAWAYS

Fabric Update

Stretch fabric has increasing portion in the market

Fit Update

Sculpt jeans around 25-35% stretch, promote with dart & yoke details

Cargo occupies over half of the women's market

Wash Update 

Wash become neat and clean and colour overdye remain strong

Top 3 C/O Assortment

  1. Bangladesh

  2. Turkey

  3. Pakistan

VINTAGE SAMPLE SHARING
bottom of page